Search Engine Marketing
Drive traffic and conversions with paid search campaigns on platforms like Google and Bing.
PPC Campaigns
Keyword Research
Ad Copywriting
Conversion Tracking
What You'll Learn
- Setting up and managing Google Ads campaigns.
- Conducting effective keyword research.
- Writing compelling ad copy that converts.
- Optimizing campaigns based on performance data.
Career Opportunities
- SEM Specialist
- PPC Analyst
- Digital Advertising Coordinator
Course Curriculum
A detailed look at the topics and modules you'll cover.
Tools You'll Master
Get hands-on experience with industry-standard software and platforms.
Google Ads
Google Analytics